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 BRANDING AND PRODUCTION SERVICE CAPABILITIES

Branded Entertainment

Our Broadway and major recording artist concert producers and production design teams can produce an entertainment-based vehicle that is funded by and complementary to your brand's marketing strategy. The purpose of a branded entertainment program is to give your brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between your brand and the program. Our projects are often the result of a content partnership between your brand and our producers.  

“Branded Entertainment is the "sexy" new approach to connecting with your audience”

Visual-Brand Identity

We develop outward expression of your brand, including its name, trademark, communications, and visual appearance.  The identity is assembled by you the brand owner, it reflects how you want your audience to perceive the brand - and by extension the branded company, organization, product or service.
We build on brand names to build a connection between your brand personalities as it is perceived by your target audience and the actual product/service. The brand name should be conceptually on target with the product/service (what you stand for). Furthermore, your brand name should be on target with the brand demographic.  Typically, sustainable brand names are easy to remember, transcend trends and have positive connotations. Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from your competitors.

“Brand identity needs to focus on authentic qualities - real characteristics of the value and brand promise being provided and sustained by your organizational and/or production characteristics”

Rebranding                   

Our design team can create a new name, term, symbol, design, or a combination of them for your established brand with the intention of developing a differentiated (new) position for your brand. Far from just a change of visual identity, rebranding should be part of your overall brand strategy for your product or service.

“Re-brand is to communicate a new message for your company, something that has evolved and you wish to communicate it to your audience.” 

3D Animation and Digital Production            

Our new age 3D digital visionaries and animated specialists along with their flash design works can rework your websites, graphic materials, visual presentations and viral media EPK videos to provide you with a modern, forward thinking brand image.
These innovative design elements enable your audience to stay emotionally connected to your message in a user friendly and content driven visual presentation.

    “Visionaries don’t follow popular trends with what always works but most individuals do, visionaries create new trends by using what works and what they envision will work in the near future?" 

“What does your brand want to be, a visionary or an individual?"               

Experiential Marketing                                                                  

We work with you to connect an emotional connection to your audience and this is one of the hardest things to accomplish in marketing.  When understanding your audience-consumers behavior pattern then that becomes the first step to becoming a long lasting brand.

“Being emotionally connected to your message drives audience loyalty”

Loyalty Marketing and Programs 

Through our experienced strategic membership loyalty management specialists we work with your team to focus on growing and retaining your existing members and supporters through incentive based programs. Branding, product marketing and loyalty marketing all form part of your audiences-supporters proposition – the subjective assessment by them of whether to invest in your brand or not based is based on the integrated combination of the values they receive from each of these marketing disciplines.

“Loyalty Marketing and Incentives retain your existing supporters and turns your audience into new supporters”

Promotional Marketing

We develop promotional plans along with on site promotions that have a wide range of objectives for you including: sales increases, new product acceptance, creation of brand positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of our promotion. These include the following;

  1. To present information to your audience-supporters as well as others
  2. To increase demand
  3. To differentiate your product.

Types of promotional plans can include board of education school campaigns, college circuit tours, in store event promotions, events, concerts, product launches, street teams, satellite media tours, radio promotion, galas and fundraising initiatives among many others. 
   
“Your brand and message are the most influential factors in identifying who you are but without promotion you are only but a name and message”

Social Media Marketing

Our social media specialists and coordinators integrate all your marketing communications and plans with your promotional elements: advertising, public relations, publicity, direct marketing, viral marketing and sales promotions.
Social media marketing programs should center on your efforts to create content that attracts attention and encourages your readers to share it with their social networks. A corporate message will spread from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media by your organization.

“Market your brand through the public’s eye in all forms of messaging communications; it will result in capturing the public’s perception on your brand identity”

Programmatic Marketing

We design local and national programmatic promotional experiences for upcoming major film releases, animation films, DVD releases and product launches to promote your messaging and brand. 
We have 10 years experience with having created some of the strongest strategic brand partnerships and endorsements with from some of the biggest socially conscious organizations, entertainment brands, Fortune 500 companies and celebrities.

“NYC and Company partnered with us to create programmatic experiences for families in cultural institutions for Spiderman Week in NYC for Columbia Tri-Star Pictures on the release of Spiderman 3”   
“Mayor Michael Bloomberg declared Spiderman Week in NYC”
“Designed the Partnership Agreement between the International Federation of Diabetes organization with national spokesperson and America’s favorite weatherman, Al Roker and CMOM to press launch the National Diabetes Campaign and Day”
“Designed a Partnership Agreement for DreamWorks Animation Studios to launch the DVD release of Wallace and Gromit” 
         

Endorsements and Spokespersons

In today’s market product or cause endorsements and spokespersons are key indicators to branding your message.  We have the ability through our partnerships to cultivate relationships with celebrity managers and public relation firms.

“Aligning the right endorsement or spokesperson can bring immediate media attention to your organization and message” 

Corporate Partnerships, Alliances, Sponsorship Programs

We can design and implement new corporate partnerships, strategic alliances and sponsorship programs evaluating audience-consumer market research through our existing partnership base or cultivate new ones.  
Sponsorship marketing programs can include In Kind Donations, Product Placements, Sponsorship of Programs, Fundraising Events, Partnership Agreements, or Cause Marketing Partnerships.            
Alliance marketing can be established for your organization or company through our relationships with promotions through numerous Colleges, DOE-Department of Education, public relation firms, advertising agencies, wealthy donors, and key partners that can work with your brand

“Corporate Partnerships, Alliances and Sponsorship Programs strengthen and expand your brand by creating a reputable media image and are a source to drive new fundraising revenue.”

Music Video Production

Our high quality music video production teams are mixed with some of the industry’s top visionary directors, editors, producers, color correcting and design teams to work with you to produce new music videos, brand your organizations message through a creative visual story or deliver a creative effective PSA-Public Service Announcement campaign that we can deliver.
 
“Video production delivers an effective visual inside look into your organization and can deliver an emotional message through music and imagery”

Project Management

Our project management teams have a diverse group of national and international experiences and skill sets that range from top commercial celebrity music projects, top grossing Broadway shows, Hollywood films, pop concerts, Grammy Award world recording artist tours, national and global non-profit work to project manage any initiative brought forth. 
We separate ourselves from competitors because we have been personally involved in every internal stage of production, public relation campaigns and marketing-branding initiatives ranging from the dream vision to the creation, to the design, to the inception to the production and to the post production stages.  This provides us leverage and insight with having seen over a 10 year span with what works effectively and what has failed to work most effectively. 

“Project Management is not just a good efficient organizer but should be an effective communicator and partnership building specialist to help build your brand and deliver your message to your target audience.”                

 

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